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Volumn 75, Issue 5, 1997, Pages 135-142
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Should you take your brand to where the action is?
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Author keywords
[No Author keywords available]
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Indexed keywords
ADVERTIZING;
ARTICLE;
COMMERCIAL PHENOMENA;
CONSUMER;
DECISION MAKING;
ECONOMIC ASPECT;
ECONOMICS;
FINANCIAL MANAGEMENT;
METHODOLOGY;
UNITED STATES;
ADVERTISING;
COMMERCE;
CONSUMER PARTICIPATION;
DECISION MAKING;
ECONOMIC COMPETITION;
MARKETING OF HEALTH SERVICES;
UNITED STATES;
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EID: 0031225262
PISSN: 00178012
EISSN: None
Source Type: Journal
DOI: None Document Type: Article |
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Times cited : (90)
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References (0)
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