CRM's silver lining

Marketing Management

Volumn 13, Issue 2, 2004, Pages 27-32

  Harding, David ^a   Cheifetz, David ^a   DeAngelo, Scott ^b   Ziegler, Elizabeth ^a  

^a MCKINSEY AND COMPANY   (United States)

^b McKinsey's Chicago Office ^*

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EID: 1842714144     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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