Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products

International Journal of Advertising

Volumn 20, Issue 2, 2001, Pages 189-205

  Dahlén, Micael ^a   Bergendahl, Jonas ^b  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0345805181     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104886     Document Type: Article

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