Alert or oblivious? Factors underlying consumer responses to marketing stimuli

Psychology and Marketing

Volumn 17, Issue 9, 2000, Pages 745-760

  Stafford, Thomas F ^a  

^a TEXAS WOMAN'S UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034350179     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/1520-6793(200009)17:9<745::AID-MAR1>3.0.CO;2-2     Document Type: Article

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