Implementing neural networks for decision support in direct marketing

International Journal of Market Research

Volumn 46, Issue 2, 2004, Pages

  Cui, Geng ^a   Wong, Man Leung ^a  

^a LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442547349     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530404600204     Document Type: Article

References (40)

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