Loyalty strategy development using applied member-cohort segmentation

Journal of Consumer Marketing

Volumn 19, Issue 7, 2002, Pages 550-563

  Cooley, Steven ^a  

^a Blue Cross Blue Shield Illinois I   (United States)

Author keywords

Consumer behaviour; Corporate strategy; Customer loyalty; Health; Market segmentation; Services marketing

Indexed keywords

EID: 3242659308     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210451384     Document Type: Article

References (0)