Differentiating donors: Applying a psychographic analysis to improve efficiency of hospital fundraising

Marketing Health Services

Volumn 19, Issue 3, 1999, Pages 33-38

  Grande, C A ^a   Vavra, T G ^a  

^a BUFFALO STATE COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DEMOGRAPHY; FINANCIAL MANAGEMENT; HEALTH CARE; HOSPITAL; INCOME; MARKETING; MOTIVATION; REVIEW;

EID: 0033404301     PISSN: 10941304     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (3)