Using attitudinal and descriptive database information to understand interactive buyer-seller relationships

Journal of Interactive Marketing

Volumn 12, Issue 3, 1998, Pages 32-45

  Peltier, James W ^a   Schibrowsky, John A ^b   Davis, John ^c  

^a UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

^b UNIVERSITY OF NEVADA   (United States)

^c Horizon Analytical Services   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040783009     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6653(199822)12:3<32::AID-DIR4>3.0.CO;2-Y     Document Type: Article

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