The LOGMAN model: A logical brand management model

Journal of Product & Brand Management

Volumn 13, Issue 2, 2004, Pages 94-104

  Logman, Marc ^a  

^a EHSAL   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20744448826     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410529726     Document Type: Article

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