Growing segmentation trees for strategic advantage

Business Horizons

Volumn 45, Issue 2, 2002, Pages 17-22

  Bock, Timothy ^a,b   Styles, Chris ^a,b  

^a UNIVERSITY OF SYDNEY   (Australia)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036190016     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(02)00183-0     Document Type: Article

References (4)

1. Buzz-z... marketing
2. 1999 management tools & techniques: Annual survey of senior executives
3. Market segmentation: A tactical approach