Brand Asset Management 2: How businesses can profit from the power of brand

Journal of Consumer Marketing

Volumn 19, Issue 4, 2002, Pages 351-358

  Davis, Scott ^a  

^a Prophet   (United States)

Author keywords

Assets management; Brands; Customers; Strategy

Indexed keywords

EID: 1442279142     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210433654     Document Type: Review

References (0)