Marketing mix customization and customizability

Business Horizons

Volumn 40, Issue 6, 1997, Pages 39-44

  Logman, Marc ^a  

^a EHSAL   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1842766638     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(97)90066-5     Document Type: Article

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