Do Unmentionable Products Still Exist?: An Empirical Investigation

Journal of Product & Brand Management

Volumn 3, Issue 4, 1994, Pages 5-14

  Katsanis, Lea Prevel ^a  

^a Gina Cody School of Engineering and Computer Science   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12744264192     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429410073093     Document Type: Article

References (10)

1. Alter, J. (1982), “A Delicate Balance: Not Everything Goes in the Marketing of Unmentionables”, Advertising Age, July 12, pp. M3, M81.
2. Barrons (1984), “Thanks, Diana and Joe: Nantucket Finds Big Names Pay off in Unmentionables”, Barron's Investment News and Views, May 7, p. 54.
3. Bausell, R. B. (1986), A Practical Guide to Conducting Empirical Research, Harper & Row, New York, NY.
4. Katsanis, L.P (1994), “The Ideology of Political Correctness and Its Effect on Brand Strategy”, Journal of Product & Brand Management, Vol. 3 No. 2, pp. 5-14.
5. Murphy, PE. and Enis, B. M. (1986), “Classifying Products Strategically”, Journal of Marketing, Vol. 50, July, pp. 24-42.
6. Pitt, L. and Abratt, R. (1988), “Music in Advertisements for Unmentionable Products: A Classical Conditioning Experiment”, International Journal of Advertising (UK), Vol. 7 No. 2, pp. 130-7.
7. Ramond, C. K., and Assael, H. (1974), “An Empirical Framework for Product Classification”, in Sheth, J. N. (Ed.), Models and Buyer Behavior, Harper, Evanston, IL, pp. 347-62.
8. Robey, B. and Russel, C. (1983), “How Consumers Spend”, American Demographics, Vol. 5, October, p. 20.
9. Tabachnick, B. G. and Fidell, L. S. (1989), Using Multivariate Statistics, Harper & Row, New York, NY.
10. Wilson, A. and West, C. (1981), “The Marketing of Unmentionables, Harvard Business Review, January/February, pp. 91-102.