Advertising images among hong kong chinese: Use of individual modernity and western orientation clusters in determining market segmentation

Asian Journal of Communication

Volumn 4, Issue 1, 1994, Pages 12-32

  Martin, Ernest F ^a   Meng, Cheng Yew ^a   Wilson, Gary B ^a   Linda, Thui Yee Wan ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039138310     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292989409359592     Document Type: Article

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