Female nudity in print advertising: An analysis of gender differences in arousal and Ad response

Psychology & Marketing

Volumn 7, Issue 1, 1990, Pages 65-81

  LaTour, Michael S ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002974358     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.4220070106     Document Type: Article

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