Fear appeals in print advertising: An analysis of arousal and ad response

Journal of Advertising

Volumn 22, Issue 2, 1993, Pages 59-69

  Henthome, Tony L ^a   Latour, Michael S ^b   Nataraajan, Rajan ^b  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003056442     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1993.10673404     Document Type: Article

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