Global Television Advertising Restrictions: The Case of Socially Sensitive Products

International Journal of Advertising

Volumn 13, Issue 4, 1994, Pages 347-366

  Hill, John O ^b  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002387362     PISSN: 02650487     EISSN: 17593948     Source Type: Journal    
DOI: 10.1080/02650487.1994.11104589     Document Type: Article

References (56)

1. Aaker, D. A. & Bruzzone, D. E. (1985) Causes of irritation in advertising, journal of Marketing, 49 (Spring), 47–57.
2. Adams, R. N. (1982) The emergence of the regulatory society in J. P. Gibbs (ed.) Social Control: Vinos from the Social Sciences, Beverly Hills: Sage Publications, 137–163.
3. Advertising Age (1991a) Mars fights condom label. 2 September, 5.
4. Advertising Age (1991b) Governments move to put damper on tobacco ads. 2 September, 6.
5. Aharoni, Y. (1971) On the definition of a multinational corporation. The Quarterly Review of Economics and Business, 11(3), Autumn), 27–37.
6. Altany, D. (1989) Culture clash: Negotiating a European joint venture agreement takes more than money… it takes money. Industry Week, 2 October, 13–20.
7. Bagot, B. (1989) Intimate details. Marketing and Media Decisions, November, 67–78.
8. Ball, G. W. & McCulloch, W. H. (1990) International Business, Fourth Edn, New York: BPI/Irwin.
9. Barnet, R. M. & Muller, R. M. (1974) Global Reach, New York: Simon & Schuster.
10. Baudot, B. (1989) International Advertising Handbook, Lexington: Lexington Books.
11. Beamish, P. (1985) The characteristics of joint ventures in developed and developing countries. Columbia Journal of World Business, 4 (Fall), 13–19.
12. Boddewyn, J. J. (1985) Advertising regulation: Fiddling with the FTC while the world burns. Business Horizons, May-June, 32–40.
13. Boddewyn, J. J. (1988) Advertising Self-Regulation and Outside Participation, New York: Quorum Books.
14. Boddewyn, J. J. (1991) Controlling sex and decency in advertising around the world. Journal of Advertising, 20(4), 25–35.
15. Boddewyn, J. J. & Kunz H. (1991) Sex and decency issues in advertising: General and international dimensions. Business Horizons, September/October, 13–20.
16. Brown, B. (1991) We will advertise. Advertising Age, 5, August, 9.
17. Bush, A. J. & Boller, G. W. (1991) Rethinking the role of television advertising during health crises: A rhetorical analysis of the federal AIDS campaigns. Journal of AdverUsing, 20(1), 28–37.
18. Business Week (1992) Guilty: Too many lawyers and too much litigation. Here's a better way. 13 April, 60–65.
19. Cateora, P. (1990) International Marketing, seventh edn, Homewood: Irwin.
20. DeMooij, M. & Keegan, W. (1991) Advertising Worldwide, New York: Prentice Hall.
21. Donovan, C. (1987) No longer in hiding. The New York Times Magazine, 3, May, 86.
22. Dunn, S.W. (1982) United Nations as a regulator of international advertising. Proceedings of the 1982 Conference of The American Academy of Advertising, 29–32.
23. Everett, S.E. (1991) Lay audience response to prescription drug advertising. Journal of Advertising Research, April/May, 31(2), 43–49.
24. Geddes, A. (1991) Asian satellite TV blasts off. Advertising Age, 28 October, 5-14.
25. Gibbs, J. P. (1982) ‘Law as a means of social control’, in J. P. Gibbs (ed.) Social Control: Views From the Social Sciences, Beverly Hills: Sage Publications, 88–113.
26. Greenberg, K. E. (1988) What's hot II. Public Relations Journal, June, 44(6), 20–44.
27. Hall, E.T. (1976) Beyond Culture, New York: Anchor Press Doubleday.
28. Hill, R. P. (1988) An exploration of the relationship between AIDS related anxiety and the evaluation of condom advertisements. Journal of Advertising, 17(4), 35–42.
29. Hume, S. (1988) Most hated ads: feminine hygiene. Advertising Age, 18 July, 1.
30. Inkeles, A. & Smith D. H. (1976) Becoming Modern Individual Changes in Six Developing Countries, Cambridge: Harvard University Press.
31. Kahl, J. (1968) The Measurement of Modernism: A Study of Values in Brazil and Mexico, Austin: University of Texas Press.
32. Lafeyette, J. (1991) Anti-AIDS ads draw top efforts. Advertising Age, 11 November, 64.
33. Levin, G. (1991) Alcohol group pushes responsibility. Advertising Age, 27 May, 34.
34. Lipman, J. (1987) Censored Scenes: Why you rarely see some things in television ads. The Wall Street Journal, 17 August, 23.
35. Lipman, J. (1991) Sexy or sexist? Recent ads spark debate. The Wall Street Journal, 30 September, B1.
36. Merrill, F. E. (1969) Society and Culture, Englewood Cliffs: Prentice Hall Inc.
37. Miracle, G. E. (1970) A brief history of US advertising self-regulation to 1970. Proceedings of The 1985 Conference of the Academy of Advertising, R2-R7.
38. Morris, L. A., Brinberg, D., Klimberg, R., Rivera, C. & Millstein, L. G. (1986) Miscomprehension rates for prescription drug advertisements. Current Issues and Research in Advertising, 9(1), 93–117.
39. Moschis, G. P. (1989) Point of view: Cigarette advertising and young smokers. Journal of Advertising Research, 29(2), 51–60.
40. Mussey, D. & Bowes, E. (1991) P&G eyes Europe for always. Adi’ertising Age, 24 June, 6.
41. Newsweek (1989) Talk about ‘placements’… 31 July, 30.
42. O’Reilly, B. (1991) Drugmakers. Fortune, 29 July, 48–63.
43. Patti, C. H. & Frazier, C. F. (1988) Advertising, Chicago: The Dryden Press.
44. Progressive Grocer (1991a) A new direction for a traditional product. June, 80.
45. Progressive Grocer (1991b) Health and beauty aids. August, 54–56.
46. Ricks, D. A. (1983) Big Business Blunders: Mistakes in Multi-national Marketing, Homewood: Dow Jones-Irwin.
47. Rothenberg, R. (1988) Condom makers change approach. The New York Times, 8 August, Dl.
48. Schlossberg, H. (1991) AIDS-prevention ads spark battle over what's proper. Marketing News, 25(10), 13 May, 2.
49. Schnorbus, P. (1987) Personal appeal Marketing and Media Decision, October, 125–143.
50. Teinowitz, I. & Colford, S. W. (1991) Feds push crackdown on beer ads. Advertising Age, 62(41), 30 September, 2.
51. Terpstra, V. & David, K. (1991) The Cultural Fjwironment of International Business, fourth edn, SouthWestern Publishing.
52. Time (1988) Spin's condom controversy, 7 November, 37.
53. Weinstein, A. K. (1977) The US multinational advertising agency and public policy, journal of Advertising, 6, Summer, 19–24.
54. Wentz, L. (1987) AIDS: Condom advertising charts broader course overseas. Advertising Age, 9 March, 62.
55. Wilcox, G. B. (1991) Cigarette brand advertising and consumption in the United States: 1949–1985. Journal of Advertising Research, 31(4), August/September, 61–67.
56. Wilson, A. & West, C. (1981) The marketing of ‘unmentionables’. Harvard Business Review, 59(1), January/February, 91–102.