The impact of a prestigious partner on affinity card marketing

European Journal of Marketing

Volumn 39, Issue 1-2, 2005, Pages 33-53

  Fock, Henry K Y ^a   Woo, Ka Shing ^b   Hui, Michael K ^c  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b OPEN UNIVERSITY OF HONG KONG   (Hong Kong)

^c CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Customer loyalty; Hong Kong; Marketing strategy; Strategic alliances

Indexed keywords

EID: 18844455500     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510572007     Document Type: Article

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