Mapping industrial marketing knowledge: A study of an IMP conference

Journal of Business and Industrial Marketing

Volumn 18, Issue 6-7, 2003, Pages 529-544

  Easton, Geoff ^a   Zolkiewski, Judy ^b   Bettany, Shona ^c  

^a Lancaster University   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

^c LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Ata analysis; Codes; Industrial marketing; Taxonomy

Indexed keywords

EID: 0242594757     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310492400     Document Type: Conference Paper

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