메뉴 건너뛰기




Volumn 46, Issue 3, 1999, Pages 235-244

Measuring and modeling the effects of long-term buyer-seller relationships in corporate financial services markets

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0033229197     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00038-1     Document Type: Article
Times cited : (17)

References (31)
  • 1
    • 0000505474 scopus 로고
    • Determinants of continuity in conventional industrial channel dyads
    • Fall
    • Anderson, Erin, and Weitz, Barton: Determinants of continuity in conventional industrial channel dyads. Marketing Science 8 (Fall 1989): 310-323.
    • (1989) Marketing Science , vol.8 , pp. 310-323
    • Anderson, E.1    Weitz, B.2
  • 2
    • 0001780926 scopus 로고
    • A model of the distributor's perspective of distributor working relationships
    • Fall
    • Anderson, James C., and Narus James A.: A model of the distributor's perspective of distributor working relationships. Journal of Marketing 48 (Fall 1984): 62-74.
    • (1984) Journal of Marketing , vol.48 , pp. 62-74
    • Anderson, J.C.1    Narus, J.A.2
  • 3
    • 0002672359 scopus 로고
    • A model of distributor firm and manufacturer firm working partnerships
    • January
    • Anderson, James C., and Narus James A.: A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing 54 (January 1990): 42-58.
    • (1990) Journal of Marketing , vol.54 , pp. 42-58
    • Anderson, J.C.1    Narus, J.A.2
  • 4
    • 0000013275 scopus 로고
    • Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry
    • November
    • Crosby, Lawrence A., and Stephens, Nancy: Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry. Journal of Marketing Research 24 (November 1987): 404-411.
    • (1987) Journal of Marketing Research , vol.24 , pp. 404-411
    • Crosby, L.A.1    Stephens, N.2
  • 5
    • 0003217223 scopus 로고
    • Managing relationships with customers: A differentiating philosophy of marketing
    • D. E. Bowen, R. B. Chase, T. G. Cummings, eds., Jossey-Bass, San Francisco, CA
    • Czepiel, John A.: Managing relationships with customers: A differentiating philosophy of marketing, in Service Management Effectiveness: Balancing Strategy, Human Resources, Operations, and Marketing, D. E. Bowen, R. B. Chase, T. G. Cummings, eds., Jossey-Bass, San Francisco, CA. 1990a, pp. 299-323.
    • (1990) Service Management Effectiveness: Balancing Strategy, Human Resources, Operations, and Marketing , pp. 299-323
    • Czepiel, J.A.1
  • 6
    • 43549116314 scopus 로고
    • Service encounters and service relationships: Implication for research
    • January
    • Czepiel, John A.: Service encounters and service relationships: Implication for research. Journal of Business Research 20 (January 1990b): 13-21.
    • (1990) Journal of Business Research , vol.20 , pp. 13-21
    • Czepiel, J.A.1
  • 8
    • 0009157059 scopus 로고
    • Financial services marketing
    • C. A. Congram, and M. L. Friedman, eds., AMACOM, New York
    • Czepiel, John A., and Lesh, A. D.: Financial services marketing, in Handbook of Services Marketing, C. A. Congram, and M. L. Friedman, eds., AMACOM, New York. 1991. pp. 469-477.
    • (1991) Handbook of Services Marketing , pp. 469-477
    • Czepiel, J.A.1    Lesh, A.D.2
  • 9
    • 84986072723 scopus 로고    scopus 로고
    • Exploring the social geography of the marketplace: A study of relationships in corporate banking
    • Jagdish N. Sheth, and Charles D. Frame, eds., JAI Press, Greenwich, CT
    • Czepiel, John A., and Reddy, Srinivas K.: Exploring the social geography of the marketplace: A study of relationships in corporate banking, in Research in Marketing - Customer Relationship Management: Theory and Practice, Jagdish N. Sheth, and Charles D. Frame, eds., JAI Press, Greenwich, CT. 1997, pp. 19-32.
    • (1997) Research in Marketing - Customer Relationship Management: Theory and Practice , pp. 19-32
    • Czepiel, J.A.1    Reddy, S.K.2
  • 10
    • 0001932429 scopus 로고
    • Developing buyer-seller relationships
    • April
    • Dwyer, F. Robert, Schurr, Paul H., and Oh, Sejo: Developing buyer-seller relationships. Journal of Marketing 51 (April 1987): 11-27.
    • (1987) Journal of Marketing , vol.51 , pp. 11-27
    • Dwyer, F.R.1    Schurr, P.H.2    Oh, S.3
  • 11
    • 0009237385 scopus 로고
    • Modeling how institutional investors allocate business to brokers
    • Farley, John U., and Sisodia, Rajendra: Modeling how institutional investors allocate business to brokers. Marketing Letters 2 (1990): 71-81.
    • (1990) Marketing Letters , vol.2 , pp. 71-81
    • Farley, J.U.1    Sisodia, R.2
  • 12
    • 0002554407 scopus 로고
    • Interorganizational exchange behavior in marketing channels: A broadened perspective
    • Fall
    • Frazier, Gary L.: Interorganizational exchange behavior in marketing channels: A broadened perspective. Journal of Marketing 47 (Fall 1983a): 68-78.
    • (1983) Journal of Marketing , vol.47 , pp. 68-78
    • Frazier, G.L.1
  • 13
    • 0001672062 scopus 로고
    • On the measurement of interfirm power in channels of distribution
    • May
    • Frazier, Gary L.: On the measurement of interfirm power in channels of distribution. Journal of Marketing Research 20 (May 1983b): 158-66.
    • (1983) Journal of Marketing Research , vol.20 , pp. 158-166
    • Frazier, G.L.1
  • 14
    • 0002338090 scopus 로고
    • Interfirm adaptation in business relationships
    • April
    • Hallen, Lars, Johanson, Jan, and Sayed-Mohamed, Nazeem: Interfirm adaptation in business relationships. Journal of Marketing 65 (April 1991): 29-37.
    • (1991) Journal of Marketing , vol.65 , pp. 29-37
    • Hallen, L.1    Johanson, J.2    Sayed-Mohamed, N.3
  • 18
    • 0009160957 scopus 로고
    • Breaking relationships: The advent of price banking in the United States
    • Samuel L. Hayes III, ed., Harvard Business School Press, Boston, MA
    • Meerschwam, David M.: Breaking relationships: The advent of price banking in the United States, in Wall Street and Regulation, Samuel L. Hayes III, ed., Harvard Business School Press, Boston, MA. 1987.
    • (1987) Wall Street and Regulation
    • Meerschwam, D.M.1
  • 19
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • July
    • Morgan, Robert M., and Hunt, Shelby D.: The commitment-trust theory of relationship marketing. Journal of Marketing 58 (July 1994): 20-38.
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 20
    • 0002836745 scopus 로고
    • The management of corporate banking relationships
    • Spring
    • Moriarty, Rowland T., Kimball, Ralph C., and Gay, John H.: The management of corporate banking relationships. Sloan Management Review 24 (Spring 1983): 3-15.
    • (1983) Sloan Management Review , vol.24 , pp. 3-15
    • Moriarty, R.T.1    Kimball, R.C.2    Gay, J.H.3
  • 21
    • 0003116555 scopus 로고
    • Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships
    • October
    • Noordewier, Thomas G., John, George, and Nevin, John R.: Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships. Journal of Marketing 54 (October 1990): 80-93.
    • (1990) Journal of Marketing , vol.54 , pp. 80-93
    • Noordewier, T.G.1    John, G.2    Nevin, J.R.3
  • 24
    • 0001936676 scopus 로고
    • Antecedents to buyer-seller collaboration: An analysis from the buyer's perspective
    • Sriram, Ven, Krapfel, Robert, and Spekman, Robert: Antecedents to buyer-seller collaboration: An analysis from the buyer's perspective. Journal of Business Research 25 (1992): 303-320.
    • (1992) Journal of Business Research , vol.25 , pp. 303-320
    • Sriram, V.1    Krapfel, R.2    Spekman, R.3
  • 26
    • 0041385347 scopus 로고
    • The changing role of marketing in the corporation
    • October
    • Webster, Jr., Frederick E.: The changing role of marketing in the corporation. Journal of Marketing 56 (October 1992): 1-17.
    • (1992) Journal of Marketing , vol.56 , pp. 1-17
    • Webster, J.1    Frederick, E.2
  • 31
    • 0030548125 scopus 로고    scopus 로고
    • The behavioral consequences of service quality
    • April
    • Zeithaml, Valarie A., Berry, Leonard L., and Parasuraman A.: The behavioral consequences of service quality. Journal of Marketing 60 (April 1996): 31-46.
    • (1996) Journal of Marketing , vol.60 , pp. 31-46
    • Zeithaml, V.A.1    Berry, L.L.2    Parasuraman, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.