How worldwide is marketing communication on the World Wide Web?

Journal of Advertising Research

Volumn 42, Issue 5, 2002, Pages 72-84

  Warden, Clyde A ^a   Lai, Mengkuan ^b   Wu, Wann Yih ^b  

^a CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642522677     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-42-5-72-84     Document Type: Article

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