A Cross-Media Content Analysis of Motivational Themes in Direct-to-Consumer Prescription Drug Advertising

Clinical Therapeutics

Volumn 26, Issue 1, 2004, Pages 135-154

  Sumpradit, Nithima ^a   Ascione, Frank J ^a   Bagozzi, Richard P ^b,c  

^a UNIVERSITY OF MICHIGAN   (United States)

^b RICE UNIVERSITY   (United States)

^c RICE UNIVERSITY   (United States)

Author keywords

Content analysis; Cultural orientation; Direct to consumer advertising; Motivation; Prescription drugs; Self regulatory focus

Indexed keywords

ALENDRONIC ACID; ATORVASTATIN; CELECOXIB; CETIRIZINE; CHICKENPOX VACCINE; CICLOPIROXOLAMINE; CONJUGATED ESTROGEN; CYCLOOXYGENASE 2 INHIBITOR; DONEPEZIL; ESOMEPRAZOLE; ESTROGEN; FEXOFENADINE; FLUCONAZOLE; FLUTICASONE; FLUTICASONE PROPIONATE PLUS SALMETEROL; HYDROXYMETHYLGLUTARYL COENZYME A REDUCTASE INHIBITOR; ISOTRETINOIN; LAMIVUDINE; LAMIVUDINE PLUS ZIDOVUDINE; METHYLPHENIDATE; MONTELUKAST; OXYBUTYNIN; PAROXETINE; PRAVASTATIN; RALOXIFENE; RECOMBINANT ERYTHROPOIETIN; RISEDRONIC ACID; ROFECOXIB; ROSIGLITAZONE; SALMETEROL; SALMETEROL XINAFOATE; SILDENAFIL; SIMVASTATIN; TACROLIMUS; TERBINAFINE; TRIAMCINOLONE; TRIAMCINOLONE ACETONIDE; UNINDEXED DRUG; ZIDOVUDINE;

AGITATION; ARTICLE; AUTOREGULATION; CONSUMER; CULTURAL ANTHROPOLOGY; DRUG INFORMATION; DRUG MARKETING; EMOTION; HAPPINESS; HUMAN; INDIVIDUALITY; MASS MEDIUM; MOTIVATION; OBSERVER VARIATION; PRESCRIPTION; PROPHYLAXIS; PUBLICATION; RELIABILITY; SCORING SYSTEM; SEMANTICS; TELEVISION; THEORY;

EID: 1242339723     PISSN: 01492918     EISSN: 1879114X     Source Type: Journal    
DOI: 10.1016/S0149-2918(04)90014-8     Document Type: Article

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