On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs

Psychological Reports

Volumn 86, Issue 2, 2000, Pages 597-607

  Pinto, Mary Beth ^a  

^a BEHREND COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; DRUG THERAPY; HUMAN; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; PUBLICATION;

ADVERTISING; DRUG THERAPY; HUMANS; PERIODICALS; PERSUASIVE COMMUNICATION;

EID: 0034170258     PISSN: 00332941     EISSN: 1558691X     Source Type: Journal    
DOI: 10.2466/pr0.2000.86.2.597     Document Type: Article

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