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Volumn 5, Issue 2, 2001, Pages 138-146

Stakeholder communication management on the Internet: An integrated matrix for the identification of opportunities

Author keywords

Integration; Internet; Opportunity matrix; Stakeholder communication

Indexed keywords


EID: 84993016481     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540110806721     Document Type: Review
Times cited : (22)

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    • Donaldson, T.1    Preston, L.E.2
  • 4
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    • Harvard Business School Press, Boston, MA
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  • 5
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    • The Internet and international marketing
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    • Quelch, J. A. and Klein, L. R. (1996) ‘The Internet and international marketing’, Sloan Management Review, Vol. 37, Spring, pp. 60–75.
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    • Quelch, J.A.1    Klein, L.R.2
  • 6
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    • Marketing in computer mediated environments: Conceptual foundations
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    • Industrial buyers are getting more out of on-line comparison shopping than consumers are. Why?
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    • Woolley, S. (1998) ‘Industrial buyers are getting more out of on-line comparison shopping than consumers are. Why?’, Forbes, 9th March, p. 32.
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  • 11
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    • Electronic commerce: The strategic perspective
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    • (1999) , pp. 111
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  • 12
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    • Changing channels: The impact of the Internet on distribution strategy
    • March-April
    • Pitt, L. F., Berthon, P. R. and Berthon, J. P. (1999) ‘Changing channels: The impact of the Internet on distribution strategy’, Business Horizons, Vol. 42, No. 2, March-April, pp. 19–28.
    • (1999) Business Horizons , vol.42 , Issue.2 , pp. 19-28
    • Pitt, L.F.1    Berthon, P.R.2    Berthon, J.P.3
  • 13
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    • Managing your virtual company: Create a communication plan
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.