Using buyer's information processing to formulate selling strategies

Industrial Marketing Management

Volumn 28, Issue 1, 1999, Pages 99-107

  Hunt, Kenneth A ^a   Bashaw, R Edward ^b  

^a UNIVERSITY OF ARKANSAS AT LITTLE ROCK   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007013699     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(97)00099-0     Document Type: Article

References (21)

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