Cross-cultural sales negotiations:A literature review and research propositions

International Marketing Review

Volumn 15, Issue 1, 1998, Pages 10-28

  Simintiras, Antonis C ^a   Thomas, Andrew H ^b  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

Cross cultural management; International marketing; International trade; Negotiating; Sales management

Indexed keywords

EID: 0242289279     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000004481     Document Type: Review

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