Negotiation differences between two diverse cultures: An industrial seller’s perspective

European Journal of Marketing

Volumn 30, Issue 4, 1996, Pages 20-39

  Mintu‐Wimsatt, Alma ^a   Gassenheimer, Jule B ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Co operative marketing; National cultures; Negotiating; Philippines; Selling; USA

Indexed keywords

EID: 0242289287     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610118812     Document Type: Article

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