Modeling merchandise returns in direct marketing

Journal of Interactive Marketing

Volumn 11, Issue 2, 1997, Pages 20-35

  Hess, James D ^a   Mayhew, Glenn E ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001796237     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(SICI)1522-7138(199721)11:23.0.CO;2-%23     Document Type: Article

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5. C.J. Flinn J. Heckman Models for the Analysis of Labor Force Dynamics R.L. Bassman G.F. Rhodes Jr Advances in Econometrics 1982 JAI Press Inc. Greenwich, CT 3 34
6. Kristiaan Helsen David C. Schmittlein Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models Marketing Science 11 1993 395 414 Fall
7. James Hess Wujin Chu Eitan Gerstner Controlling Product Returns in Direct Marketing Marketing Letters 7 1996 307 317 October
8. Dipak Jain Naufel Vilcassim Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach Marketing Science 10 1991 1 23 Winter
9. J.D. Kalbfleisch R.L. Prentice The Statistical Analysis of Failure Time Data 1980 John Wiley New York