Or is it an elephant? Stretching our minds for a new web pricing model

Journal of Advertising Research

Volumn 37, Issue 2, 1997, Pages 96-98

  Ephron, Erwin ^a  

^a Ephron Papazian and Ephron ^*

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[No Author keywords available]

Indexed keywords

EID: 0040501357     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. ADVERTISING RESEARCH FOUNDATION. "Toward Better Media Comparisons." New York: Advertising Research Foundation, 1961.
2. EPHRON, ERWIN. "Measuring Interactive Media: The Emperor's New Website." In the Proceedings of the Advertising Research Foundation Interactive Media Research Day. New York: Advertising Research Foundation, 1995.
3. _. "A Car Is Like a Box of Frosted Flakes." In the Proceedings of the ARF/ESOMAR Worldwide Electronic and Broadcast Audience Research Symposium, April 21-24, 1996.