An anatomy of a decision-support system for developing and launching line extensions

Journal of Marketing Research

Volumn 34, Issue 1, 1997, Pages 117-129

  Cohen, Morris A ^b   Eliashberg, Jehoshua ^b   Ho, Teck H ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031522209     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152069     Document Type: Article

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