Consumer perceptions of brand extensions: Generalising Aaker & Keller's model

Journal of Empirical Generalisations in Marketing Science

Volumn 4, Issue , 1999, Pages 1-21

  Barrett, Joanna ^a,b   Lye, Ashley ^a   Venkateswarlu, P ^a  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

^b Mktg Dept of Pwr New Zealand Ltd   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4143116948     PISSN: 13264443     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (12)

1. Aaker, D.A.; Keller, K.L. (1990) Consumer Evaluations of Brand Extensions, Journal of Marketing, Vol. 54, No. 1, pp. 27-41.
2. Aaker, D.A; Keller, K.L. (1993) Interpreting Cross-Cultural Replications of Brand Extension Research, International Journal of Research in Marketing, Vol. 10, No. 1, pp. 55-59.
3. Bottomley, P.A.; Doyle, J.R. (1996) The Formation of Attitudes Towards Brand Extensions: Testing and Generalising Aaker and Keller's Model, International Journal of Research in Marketing, Vol. 13, No. 4, pp. 365-377.
4. Brozniarczyk, S.M.; Alba, J.W. (1994) The Importance of the Brand in Brand Extensions, Journal of Marketing Research, Vol. 31, pp. 214-228.
5. Hubbard, R.; Armstrong, J.S. (1994) Replications and Extensions in Marketing: Rarely Published But Quite Contrary, International Journal of Research in Marketing, Vol. 11, No. 3, pp. 233-248.
6. Lance, C.E. (1988) Residual Centering, Exploratory and Confirmatory Moderator Analysis, and Decomposition of Effects in Path Models Containing Interactions, Applied Psychology Measurement, Vol. 12, No. 2, pp. 163-175.
7. Leone, R.P.; Schultz, R.L. (1980) A Study of Marketing Generalisations, Journal of Marketing, Vol. 44, No. 1, pp. 10-18.
8. Nijssen, E.J.; Hartman, D. (1994) Consumer Evaluations of Brand Extensions: An Integration of Previous Research, in Bloemer, J., Lemmick, J. and Kasper, H. (eds.), Proceedings of 23rd European Marketing Academy Conference, Maasticht: European Marketing Academy Conference, pp. 673-683.
9. Park, C.W.; Milberg, S.; Lawson, R. (1991) Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency, Journal of Consumer Research, Vol. 18, September, pp. 185-193.
10. Roux. E. (1995) Consumer Evaluation of Luxury Brand Extensions, in Proceedings of the European Marketing Academy, ESSEC: Cergy-Pontoise, France, pp. 1971-1980.
11. Stafford, M.R. (1998) Advertising Sex-Typed Services: The Effects Of Sex, Service Type, And Employee Type On Consumer Attitudes, Journal of Advertising, Vol. 27, No. 2, pp. 65-82.
12. Sunde, L.; Brodie, R.J. (1993) Consumer Evaluations of Brand Extensions: Further Empirical Results, International Journal of Research in Marketing, Vol. 10, No. 1, pp. 47-53.