Putting customers in the driving seat: Building Rover's brand equity

Managing Service Quality: An International Journal

Volumn 7, Issue 5, 1997, Pages 218-220

  Jones, Peter ^a   Whale, Nick ^a   Meekings, Alan ^a  

^a Four Millbank   (United Kingdom)

Author keywords

Brand equity; Customer care; Motor industry

Indexed keywords

EID: 84993012404     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604529710172827     Document Type: Article

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