Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior

Journal of Marketing Research

Volumn 52, Issue 6, 2015, Pages 817-835

  Nikolova, Hristina Dzhogleva ^a   Inman, J Jeffrey ^b  

^a BOSTON COLLEGE   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

food purchases; healthy eating; in store decision making; obesity; point of sale nutritional information

Indexed keywords

EID: 85107941094     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.13.0270     Document Type: Article

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