Self-signaling and the costs and benefits of temptation in consumer choice

Journal of Marketing Research

Volumn 49, Issue 1, 2012, Pages 15-25

  Dhar, Ravi ^a   Wertenbroch, Klaus ^b,c  

^a YALE SCHOOL OF MANAGEMENT   (United States)

^b YALE UNIVERSITY   (United States)

^c INSEAD   (France)

Author keywords

Context effects; Impulsive behavior; Self control; Self signaling

Indexed keywords

EID: 84860484448     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0490     Document Type: Article

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