Consumer Generalization of Nutrient Content Claims in Advertising

Journal of Marketing

Volumn 62, Issue 4, 1998, Pages 62-75

  Andrews, J Craig ^a   Netemeyer, Richard G ^b   Burton, Scot ^c  

^a MARQUETTE UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

^c USA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85107984964     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/002224299806200405     Document Type: Article

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