Leveraging rich communication tools: Evidence of online trust and guanxi in China;Favoriser les outils de communication riche: Rôle de la confiance en ligne et du Guanxi en Chine

ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems

Volumn , Issue , 2008, Pages

  Ou, Carol X J ^a   Davison, Robert M ^b   Pavlou, Paul A ^c   Li, Maggie Y ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c TEMPLE UNIVERSITY   (United States)

Author keywords

C2C website design; Communication tools; Guanxi; Interactivity; Presence; Trust

Indexed keywords

ELECTRONIC COMMERCE; INFORMATION SYSTEMS; INFORMATION USE; SALES; WEBSITES;

COMMUNICATION TOOLS; GUANXI; INTERACTIVITY; PRESENCE; TRUST;

SOCIAL ASPECTS;

EID: 85069301266     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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