Competitive strategies for brick-and-mortar stores to counter "showrooming"

Management Science

Volumn 64, Issue 7, 2018, Pages 3076-3090

  Mehra, Amit ^a   Kumar, Subodha ^b   Raju, Jagmohan S ^c  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b TEMPLE UNIVERSITY   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Competitive strategy; Customer behavior; Game theory; Online retailing; Pricing; Retail competition; Showrooming

Indexed keywords

BRICK; COSTS; GAME THEORY; MORTAR; PROFITABILITY;

COMPETITIVE STRATEGY; CUSTOMER BEHAVIOR; ONLINE RETAILING; RETAIL COMPETITION; SHOWROOMING;

SALES;

EID: 85049391889     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2017.2764     Document Type: Article

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