Fear Responses to Threat Appeals: Functional Form, Methodological Considerations, and Correspondence Between Static and Dynamic Data

Communication Research

Volumn 44, Issue 7, 2017, Pages 997-1018

  Dillard, James Price ^a   Li, Ruobing ^a   Meczkowski, Eric ^a   Yang, Chun ^a   Shen, Lijiang ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

colorectal cancer; fear; fear appeals; peak and end rule; persuasion; threat appeals

Indexed keywords

EID: 85029821070     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650216631097     Document Type: Article

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