Threat appeals and persuasion: Seeking and finding the elusive curvilinear effect

Communication Monographs

Volumn 83, Issue 3, 2016, Pages 373-395

  Meczkowski, Eric J ^a   Dillard, James Price ^a   Shen, Lijiang ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

behavioral inhibition system; fear; fear appeals; flossing; persuasion; Threat appeals

Indexed keywords

EID: 84961205203     PISSN: 03637751     EISSN: 14795787     Source Type: Journal    
DOI: 10.1080/03637751.2016.1158412     Document Type: Article

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