Fear patterns: A new approach to designing road safety advertisements

Journal of Prevention and Intervention in the Community

Volumn 38, Issue 4, 2010, Pages 264-279

  Algie, Jennifer ^a   Rossiter, John R ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

advertising; commercials; emotional response; fear patterns; road safety

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; AUSTRALIA; CAR DRIVING; FEAR; FEMALE; HEALTH PROMOTION; HUMAN; MALE; MASS MEDIUM; METHODOLOGY; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; RISK REDUCTION; SAFETY; SELF CONCEPT; TRAFFIC ACCIDENT;

ACCIDENTS, TRAFFIC; ADOLESCENT; ADVERTISING AS TOPIC; AUSTRALIA; AUTOMOBILE DRIVING; FEAR; FEMALE; HEALTH PROMOTION; HUMANS; MALE; MASS MEDIA; PERSUASIVE COMMUNICATION; RISK REDUCTION BEHAVIOR; SAFETY; SELF EFFICACY; YOUNG ADULT;

EID: 77958038452     PISSN: 10852352     EISSN: 15407330     Source Type: Journal    
DOI: 10.1080/10852352.2010.509019     Document Type: Article

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