The implementation challenge of pricing decision support systems for retail managers

Applied Stochastic Models in Business and Industry

Volumn 21, Issue 4-5, 2005, Pages 367-378

  Montgomery, Alan L ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Decision support system; Marketing; Price optimization; Retailing; Scanner data

Indexed keywords

COMPUTER SOFTWARE; INFORMATION ANALYSIS; MANAGERS; MARKETING; MATHEMATICAL MODELS; OPTIMIZATION; RETAIL STORES; STATISTICAL METHODS;

DEMAND BASED MANAGEMENT; PRIZE OPTIMIZATION; RETAILING; SCANNER DATA;

DECISION SUPPORT SYSTEMS;

EID: 24144434705     PISSN: 15241904     EISSN: None     Source Type: Journal    
DOI: 10.1002/asmb.572     Document Type: Article

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