Targeted Advertising in the Breakfast Cereal Industry

Journal of Agricultural and Applied Economics

Volumn 49, Issue 3, 2017, Pages 382-399

  Berning, Joshua ^a   Rabinowitz, Adam N ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

JEL Classifications M37; Q18

Indexed keywords

EID: 85026871160     PISSN: 10740708     EISSN: 20567405     Source Type: Journal    
DOI: 10.1017/aae.2017.1     Document Type: Article

References (35)

1. Anand, B.N., R. Shachar. "Targeted Advertising as a Signal."QME 7, 3(2009):237-66.
2. Andreyeva, T., I.R. Kelly, and J.L. Harris. "Exposure to Food Advertising on Television: Associations with Children's Fast Food and Soft Drink Consumption and Obesity." Economics & Human Biology 9, 3(2011):221-33.
3. Aoki, J.R., E.S. Moore. "Self-Regulation as a Tool for Promoting Healthier Children's Diets: Can CARU and the CFBAI Do More" Advances in Communication Research to Reduce Childhood Obesity. J.D.Williams, K.E. Pasch, and C.A. Collins, eds. New York: Springer, 2013, pp. 119-51.
4. Beales, J.H., III, and R. Kulick. "Does Advertising on Television Cause Childhood Obesity A Longitudinal Analysis." Journal of Public Policy & Marketing 32, 2(2013):185-94.
5. Berning, J.P., H.H. Chouinard, and J.J. McCluskey. "Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels." Food Policy 35, 5(2010):429-36.
6. Berning, J.P., R. Huang, and A. Rabinowitz. "An Evaluation of Government and Industry Proposed Restrictions on Television Advertising of Breakfast Cereals to Children." Journal of Consumer Policy 37, 4(2014):507-25.
7. Berning, J., M. McCullough. "Advertising Soft Drinks to Children: Are Voluntary Restrictions Effective" Agribusiness 29, 4(2013):469-85.
8. Chandra, A. "Targeted Advertising: The Role of Subscriber Characterisics in MediaMarkets." Journal of Industrial Economics 57, 1(2009):58-84.
9. Chandra, A., U. Kaiser. "Targeted Advertising in Magazine Markets and the Advent of the Internet." Management Science 60, 7(2014):1829-43.
10. Desrochers, D.M., D.J. Holt. "Children's Exposure to Television Advertising: Implications for Childhood Obesity." Journal of Public Policy & Marketing 26, 2(2007):182-201.
11. Dhar, T., K. Baylis. "Fast-Food Consumption and the Ban on Advertising Targeting Children: The Quebec Experience." Journal of Marketing Research 48, 5(2011):799-813.
12. Federal Trade Commission. A Review of Food Marketing to Children and Adolescents: Follow-Up Report. Washington, DC: Federal Trade Commission, 2012. Internet site: Https://www.ftc.gov/sites/default/files/documents/reports/review-food-marketingchildren-and-adolescents-follow-report/121221foodmarketingreport.pdf (Accessed March 7, 2017).
13. Feinberg, F.M. "Pulsing Policies for Aggregate Advertising Models." Marketing Science 11, 3(1992):221-34.
14. Frazier, W.C., III, and J.L. Harris. "Trends in Television Food Advertising to Young People: 2015 Update." Rudd Brief, Storrs: University of Connecticut Rudd Center for Food Policy & Obesity, 2016.
15. Geylani, T., J.J. Inman, and F. Ter Hofstede. "Image Reinforcement or Impairment: The Effects of Co-branding on Attribute Uncertainty." Marketing Science 27, 4(2008):730-44.
16. Goettler, R.L. "Advertising Rates, Audience Composition, and Competition in the Network Television Industry."Working paper, Chicago, IL: University of Chicago, 2012.
17. Goldfarb, A., C. Tucker. "Online Display Advertising: Targeting and Obtrusiveness." Marketing Science 30, 3(2011a):389-404.
18. -. "Privacy Regulation and Online Advertising." Management Science 57, 1(2011b):57-71.
19. Huang, R., M. Yang. "Buy What Is Advertised on Television Evidence from Bans on Child-Directed Food Advertising." Journal of Public Policy & Marketing 32, 2(2013):207-22.
20. Iyer, G., D. Soberman, and J.M.Villas-Boas. "The Targeting of Advertising."Marketing Science 24, 3(2005):461-76.
21. Jargon, J. "Success Is Only So Sweet in Remaking Cereals."Wall Street Journal, October 11, 2011, B1.
22. Johnson, J.P. "Targeted Advertising and Advertising Avoidance."RAND Journal of Economics 44, 1(2013):128-44.
23. Kelly, K.J., M.D. Slater, D. Karan, and L. Hunn. "The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes, Beer, and Nonalcoholic Beverages." Journal of Public Policy & Marketing 19, 2 (2000):189-200.
24. Lee, M., Y. Choi, E.T. Quilliam, and R.T. Cole. "Playing with Food: Content Analysis of Food Advergames." Journal of Consumer Affairs 43, 1(2009):129-54.
25. Mallinckrodt, V., D.Mizerski. "The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests." Journal of Advertising 36, 2(2007):87-100.
26. McGinnis, J.M. J.A. Gootman, and V.I. Kraak, eds. Food Marketing to Children and Youth: Threat or Opportunity Washington, DC: National Academies Press 2006.
27. Nelson, J.P. "Alcohol Advertising inMagazines: Do Beer, Wine, and Spirits Ads Target Youth" Contemporary Economic Policy 24, 3(2008):357-69.
28. Nelson, J.P., D.J. Young. "Effects of Youth, Price, and Audience Size on Alcohol Advertising in Magazines." Health Economics 17, 4(2008):551-56.
29. Nevo, A. "Measuring Market Power in the Ready-to-Eat Cereal Industry." Econometrica 69, 2(2001):307-42.
30. Ogden, C.L., M.D. Carroll, and B.K. Kit. "Prevelance of Childhood and Adult Obesity in the United States, 2011-2012." JAMA 311, 8(2014):806-814.
31. Rao, A.R., L. Qu, and R.W. Ruekert. "Signaling Unobservable Product Quality through a Brand Ally." Journal of Marketing Research 36, 2(1999):258-68.
32. Rao, A.R., R.W. Ruekert. "Brand Alliances as Signals of Product Quality." Sloan Management Review 36, 1(1994):87-97.
33. Schwartz, M.B., C. Ross, J.L. Harris, D.H. Jernigan, M. Siegel, J. Ostroff, and K.D. Brownell. "Breakfast Cereal Industry Pledges to Self-Regulate Advertising to Youth: Will They Improve the Marketing Landscape" Journal of Public Health Policy 31, 1(2010):59-73.
34. Simon, H. "ADPULS: An Advertising Model with Wearout and Pulsation." Journal of Marketing Research 19, 3(1982):352-63.
35. Zywicki, T.J., D. Holt, and M. Ohlhausen. "Obesity and Advertising Policy." George Mason University Law Review 12, 4(2004):979-1011.