Targeted advertising: The role of subscriber characteristics in media markets

Journal of Industrial Economics

Volumn 57, Issue 1, 2009, Pages 58-84

  Chandra, Ambarish ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 61849102364     PISSN: 00221821     EISSN: 14676451     Source Type: Journal    
DOI: 10.1111/j.1467-6451.2009.00370.x     Document Type: Article

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