Effects of youth, price, and audience size on alcohol advertising in magazines

Health Economics

Volumn 17, Issue 4, 2008, Pages 551-556

  Nelson, Jon P ^a   Young, Douglas J ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b MONTANA STATE UNIVERSITY   (United States)

Author keywords

Advertising; Alcohol; Count data; Magazines; Youth

Indexed keywords

ADULT; ADVERTIZING; ALCOHOLIC BEVERAGE; ARTICLE; CHILD BEHAVIOR; FEMALE; HUMAN; INFORMATION DISSEMINATION; MALE; PRIORITY JOURNAL; PUBLISHING; READING; REGRESSION ANALYSIS; SOCIOECONOMICS;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; ALCOHOLIC BEVERAGES; CHILD; HUMANS; PERIODICALS AS TOPIC;

EID: 42049098649     PISSN: 10579230     EISSN: 10991050     Source Type: Journal    
DOI: 10.1002/hec.1273     Document Type: Article

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