Advertising soft drinks to children: Are voluntary restrictions effective?

Agribusiness

Volumn 29, Issue 4, 2013, Pages 469-485

  Berning, Joshua ^a   Mccullough, Michael ^b  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

Author keywords

I18; L13; M37

Indexed keywords

EID: 84885189877     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/agr.21343     Document Type: Article

References (25)

1. Bureau of Labor Statistics. (2010). Producer Price Index for the Television Broadcast Industry. Retrieved April 19, 2010 from http://www.bls.gov/ppi/#data
2. Engle, R.F. (1982). Autoregressive conditional heteroskedasticity with estimates of the variance of United Kingdom Inflation. Econometrica, 50, 987-1007.
3. Feinberg, F.M. (1992). Pulsing policies for aggregate advertising models. Marketing Science, 11, 221-234.
4. Franses, P.H., & van Dijk, D. (2000). Non-linear time series models in empirical finance. Cambridge, UK: Cambridge University Press.
5. Fare, R., Grosskopf, S., Seldon, B.J., & Tremblay, V.J. (2004). Advertising efficiency and the choice of media mix: A case of beer. International Journal of Industrial Organization, 22, 503-522.
6. Friestad, M., & Wright, P. (2005). The next generation: Research for twenty-first-century public policy on children and advertising. Journal of Public Policy and Marketing, 24, 183-185.
7. Gasmi, F., Laffont, J.J., & Vuong, Q. (1992). Econometric analysis of collusive behavior in a soft-drink market. Journal of Economics and Management Strategy, 1, 277-311.
8. Hyde, J., & Gloy, B. (2007). Dynamic strategic responses among advertisers: The case of meat products. Economics Bulletin, 13, 1-14.
9. Iwasaki, N., & Tremblay, V.J. (2009). The effect of marketing regulations on efficiency: LeChatelier versus coordination effects. Journal of Productivity Analysis, 32, 41-54.
10. Lilien, G.L., Kotler, P., & Moorthy, K.S. (1992). Marketing models. Englewood Cliffs, NJ: Prentice Hall.
11. Manera, M. (2006). Modeling factor demands with SEM and VAR: An empirical comparison. Journal of Productivity Analysis, 26, 121-146.
12. Oates, C., Blades, M., & Gunter, B. (2003). Editorial: Marketing to children. Journal of Marketing Management, 19, 401-409.
13. Perloff, J.M., Karp, L.S., & Golan, A. (2007). Estimating market power and strategies. Cambridge, UK: Cambridge University Press.
14. Roberts, M.J., & Samuelson, L. (1988). An empirical analysis of dynamic, nonprice competition in an oligopolistic industry. The RAND Journal of Economics, 19, 200-220.
15. Seldon, B.J., Jewell, R.T., & O'Brien, D.M. (2000). Media substitution and economies of scale in advertising. International Journal of Industrial Organization, 18, 1153-1180.
16. Silk, A.J., Klein, L.R., & Berndt, E.R. (2002). Intermedia substitutability and market demand by national advertisers. Review of Industrial Organization, 20, 323-348.
17. Simon, H. (1982). ADPULS: An advertising model with wear out and pulsation. Journal of Marketing Research, 19, 352-363.
18. Slade, M.E. (1995). Product rivalry with multiple strategic weapons: An analysis of price and advertising competition. Journal of Economics and Management Strategy, 4, 445-476.
19. Steenkamp, J.E.M., Nijs, V.R., Hansenns, D.M., & Dekimpe, M.G. (2005). Competitive reactions to advertising and promotion attacks. Marketing Science, 24, 35-54.
20. Tsay, R.S. (2002). Analysis of financial time series. Hoboken, NJ: Wiley.
21. Vardanyan, M., & Tremblay, V.J. (2006). The measurement of marketing efficiency in the presence of spillovers: Theory and evidence. Managerial and Decision Economics, 27, 319-331.
22. Villas-Boas, J.M. (1993). Predicting advertising policies in an oligopoly: A model and empirical test. Marketing Science, 12, 88-102.
23. Villas-Boas, J.M., & Winer, R.S. (1999). Endogeneity in brand choice models. Management Science, 45, 1324-1338.
24. rd ed. Upper Saddle River, NJ: Pearson Education.
25. Ward, A., & Grant, J. (2005). PepsiCo says it has curbed its adverts to children. Financial Times. Retrieved February 27, 2011, from http://ft.com