-
1
-
-
84858906986
-
AMA policy consideration: Labeling, advertising, and promotion of alcoholic beverages
-
AMA, Chicago
-
American Medical Association. "AMA Policy Consideration: Labeling, Advertising, and Promotion of Alcoholic Beverages." Report of the Council on Scientific Affairs (A-04), AMA, Chicago, 2004; available online at www.alcoholpolicysolutions.net/policy_ama_alcohol.htm.
-
(2004)
Report of the Council on Scientific Affairs (A-04)
-
-
-
2
-
-
0347353557
-
The demand for advertising by medium: Implications for the economies of scale in advertising
-
edited by P. M. Ippolito and D. T. Scheffman (Washington, DC: Federal Trade Commission)
-
Bresnahan, T. F. "The Demand for Advertising by Medium: Implications for the Economies of Scale in Advertising," in Empirical Approaches to Consumer Protection Economics, edited by P. M. Ippolito and D. T. Scheffman (Washington, DC: Federal Trade Commission, 1984), pp. 135-63.
-
(1984)
Empirical Approaches to Consumer Protection Economics
, pp. 135-163
-
-
Bresnahan, T.F.1
-
3
-
-
44949287625
-
Regression-based tests for overdispersion in the poisson model
-
Cameron, A. C., and P. K. Trivedi. "Regression-Based Tests for Overdispersion in the Poisson Model." Journal of Econometrics, 46, 1990, 347-64.
-
(1990)
Journal of Econometrics
, vol.46
, pp. 347-364
-
-
Cameron, A.C.1
Trivedi, P.K.2
-
4
-
-
0003433758
-
-
Cambridge: Cambridge University Press
-
_. Regression Analysis of Count Data (Cambridge: Cambridge University Press, 1998).
-
(1998)
Regression Analysis of Count Data
-
-
-
5
-
-
0242603167
-
-
(Washington, DC: CAMY); available online at camy.org/research/mag0902
-
CAMY (Center on Alcohol Marketing and Youth). Overexposed: Youth a Target of Alcohol Advertising in Magazines (Washington, DC: CAMY, 2002); available online at camy.org/research/mag0902.
-
(2002)
Overexposed: Youth a Target of Alcohol Advertising in Magazines
-
-
-
7
-
-
33745462052
-
-
(Washington, DC: CAMY); available online at camy.org/factsheets/index.php?FactsheetID=24
-
_. Alcohol Marketing and Youth (Washington, DC: CAMY, 2005b); available online at camy.org/factsheets/index.php?FactsheetID=24.
-
(2005)
Alcohol Marketing and Youth
-
-
-
8
-
-
84858889345
-
-
CSPI, Washington, DC
-
CSPI (Center for Science in the Public Interest). "Alcohol Advertising: Are Our Kids Being Targeted?" CSPI, Washington, DC, 2001; available online at www.cspinet.org/booze/iss_youth.htm.
-
(2001)
Alcohol Advertising: Are Our Kids Being Targeted?
-
-
-
9
-
-
2642526855
-
Audience characteristics and the price of advertising in a circulation industry: Evidence from US magazines
-
Depken, C. A. "Audience Characteristics and the Price of Advertising in a Circulation Industry: Evidence from US Magazines." Information Economics and Policy, 16, 2004, 179-96.
-
(2004)
Information Economics and Policy
, vol.16
, pp. 179-196
-
-
Depken, C.A.1
-
10
-
-
35448947259
-
The value of advertising in a magazine bundle
-
edited by M. R. Baye and J. P. Nelson (Amsterdam: JAI Press)
-
Depken, C. A., and D. P. Wilson. "The Value of Advertising in a Magazine Bundle," in Advances in Applied Micro-Economics: Advertising and Differentiated Products, edited by M. R. Baye and J. P. Nelson (Amsterdam: JAI Press, 2001), vol. 10, pp. 109-28.
-
(2001)
Advances in Applied Micro-economics: Advertising and Differentiated Products
, vol.10
, pp. 109-128
-
-
Depken, C.A.1
Wilson, D.P.2
-
12
-
-
84925977667
-
The derived demand for advertising: A theoretical and empirical investigation
-
Ehrlich, I., and L. Fisher. "The Derived Demand for Advertising: A Theoretical and Empirical Investigation." American Economic Review, 72, 1982, 366-88.
-
(1982)
American Economic Review
, vol.72
, pp. 366-388
-
-
Ehrlich, I.1
Fisher, L.2
-
13
-
-
1842582244
-
Advertising efficiency and the choice of media mix: A case of beer
-
Färe, R., S. Grosskopf, B. J. Seldon, and V. J. Tremblay. "Advertising Efficiency and the Choice of Media Mix: A Case of Beer. " International Journal of Industrial Organization, 22, 2004, 503-22.
-
(2004)
International Journal of Industrial Organization
, vol.22
, pp. 503-522
-
-
Färe, R.1
Grosskopf, S.2
Seldon, B.J.3
Tremblay, V.J.4
-
16
-
-
0037979125
-
Alcohol advertising in magazines and adolescent readership
-
May 14
-
Garfield, C. F., P. J. Chung, and P. J. Rathouz. "Alcohol Advertising in Magazines and Adolescent Readership." Journal of the American Medical Association, 289, May 14, 2003, 2424-29.
-
(2003)
Journal of the American Medical Association
, vol.289
, pp. 2424-2429
-
-
Garfield, C.F.1
Chung, P.J.2
Rathouz, P.J.3
-
17
-
-
20344399236
-
Alcohol in the media: Drinking portrayals, alcohol advertising, and alcohol consumption among youth
-
National Research Council, (Washington, DC: National Academies Press)
-
Grube, J. W. "Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption among Youth," in National Research Council, Reducing Underage Drinking: A Collective Responsibility (Washington, DC: National Academies Press, 2004), pp. 597-624.
-
(2004)
Reducing Underage Drinking: A Collective Responsibility
, pp. 597-624
-
-
Grube, J.W.1
-
18
-
-
0034417489
-
Who wants you when you're old and poor? Exploring the economics of media pricing
-
Koschat, M. A., and W. P. Putsis. "Who Wants You When You're Old and Poor? Exploring the Economics of Media Pricing." Journal of Media Economics, 13, 2004, 215-32.
-
(2004)
Journal of Media Economics
, vol.13
, pp. 215-232
-
-
Koschat, M.A.1
Putsis, W.P.2
-
19
-
-
0035994695
-
Audience characteristics and bundling: A hedonic analysis of magazine advertising rates
-
_. "Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates." Journal of Marketing Research, 39, 2002, 262-73.
-
(2002)
Journal of Marketing Research
, vol.39
, pp. 262-273
-
-
-
20
-
-
84904847802
-
Alcohol advertising: What are the effects?
-
Washington, DC: NIAAA
-
National Institute on Alcohol Abuse and Alcoholism. "Alcohol Advertising: What Are the Effects?," in 10th Special Report to the U.S. Congress on Alcohol and Health (Washington, DC: NIAAA, 2000), pp. 412-26.
-
(2000)
10th Special Report to the U.S. Congress on Alcohol and Health
, pp. 412-426
-
-
-
22
-
-
33745298046
-
Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications
-
edited by M. R. Baye and J. P. Nelson (Amsterdam: JAI Press)
-
Nelson, J. P. "Alcohol Advertising and Advertising Bans: A Survey of Research Methods, Results, and Policy Implications," in Advances in Applied Micro-Economics: Advertising and Differentiated Products, edited by M. R. Baye and J. P. Nelson (Amsterdam: JAI Press, 2001), vol. 10, pp. 239-95.
-
(2001)
Advances in Applied Micro-economics: Advertising and Differentiated Products
, vol.10
, pp. 239-295
-
-
Nelson, J.P.1
-
23
-
-
40249093659
-
Advertising bans in the United States
-
edited by R. Whaples
-
_. "Advertising Bans in the United States," in EH. Net Encyclopedia, edited by R. Whaples (2004), pp. 1-29; online document available at www.eh.net/encyclopedia/contents/Nelson.AdBans.php.
-
(2004)
EH. Net Encyclopedia
, pp. 1-29
-
-
-
25
-
-
38249000483
-
Derived demand for advertising messages and substitutability among the media
-
Seldon, B. J., and C. Jung. "Derived Demand for Advertising Messages and Substitutability among the Media." Quarterly Review of Economics and Finance, 33, 1993, 71-86.
-
(1993)
Quarterly Review of Economics and Finance
, vol.33
, pp. 71-86
-
-
Seldon, B.J.1
Jung, C.2
-
26
-
-
0034365029
-
Media substitutability and economies of scale in advertising
-
Seldon, B. J., R. T. Jewell, and D. M. O'Brien. "Media Substitutability and Economies of Scale in Advertising." International Journal of Industrial Organization, 18, 2000, 1153-80.
-
(2000)
International Journal of Industrial Organization
, vol.18
, pp. 1153-1180
-
-
Seldon, B.J.1
Jewell, R.T.2
O'Brien, D.M.3
-
27
-
-
0036300287
-
Inter-media substitutability and market demand by national advertisers
-
Silk, A. J., L. R. Klein, and E. R. Berndt. "Inter-Media Substitutability and Market Demand by National Advertisers." Review of Industrial Organization, 20, 2002, 323-48.
-
(2002)
Review of Industrial Organization
, vol.20
, pp. 323-348
-
-
Silk, A.J.1
Klein, L.R.2
Berndt, E.R.3
-
29
-
-
0010876556
-
Quasi-likelihood methods for count data
-
edited by M. H. Pesaran and P. Schmidt (Oxford: Blackwell)
-
Wooldridge, J. M. "Quasi-Likelihood Methods for Count Data," in Handbook of Applied Econometrics, edited by M. H. Pesaran and P. Schmidt (Oxford: Blackwell, 1997), vol. 2, pp. 352-406.
-
(1997)
Handbook of Applied Econometrics
, vol.2
, pp. 352-406
-
-
Wooldridge, J.M.1
|