Buy what is advertised on television? Evidence from bans on child-directed food advertising

Journal of Public Policy and Marketing

Volumn 32, Issue 2, 2013, Pages 207-222

  Huang, Rui ^a   Yang, Muzhe ^b  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b LEHIGH UNIVERSITY   (United States)

Author keywords

Advertising exposure; Advertising restriction; Children's Food and Beverage Advertising Initiative; Food purchasing; Self regulation

Indexed keywords

EID: 84890298671     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.11.114     Document Type: Article

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