More than a Feeling: Emotional Contagion Effects in Persuasive Communication

Journal of Marketing Research

Volumn 52, Issue 6, 2015, Pages 836-847

  Hasford, Jonathan ^a   Hardesty, David M ^b   Kidwell, Blair ^a  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

Author keywords

affect as information; affect transfer; emotion; emotional contagion; persuasion

Indexed keywords

EID: 85024839421     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.13.0081     Document Type: Article

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