Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial

Journal of Human Nutrition and Dietetics

Volumn 30, Issue 4, 2017, Pages 524-533

  Stead, M ^a   MacKintosh, A M ^a   Findlay, A ^b   Sparks, L ^b   Anderson, A S ^c   Barton, K ^c   Eadie, D ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b UNIVERSITY OF STIRLING   (United Kingdom)

^c UNIVERSITY OF DUNDEE   (United Kingdom)

Author keywords

health inequalities; marketing; nutrition; promotion; public health

Indexed keywords

BEHAVIOR; CONSUMER; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; EATING; HUMAN; LOWEST INCOME GROUP; MAJOR CLINICAL STUDY; MARKETING; MILK; PUBLIC HEALTH; PURCHASING; RANDOMIZED CONTROLLED TRIAL; ADULT; AGED; COMMERCIAL PHENOMENA; CONSUMER ATTITUDE; ECONOMICS; FEASIBILITY STUDY; FEMALE; FOOD; HEALTHY DIET; INFORMATION PROCESSING; MIDDLE AGED; POVERTY; UNITED KINGDOM;

ADULT; AGED; COMMERCE; CONSUMER BEHAVIOR; FEASIBILITY STUDIES; FEMALE; FOCUS GROUPS; FOOD; HEALTHY DIET; HUMANS; MARKETING; MIDDLE AGED; POVERTY; UNITED KINGDOM;

EID: 85013408436     PISSN: 09523871     EISSN: 1365277X     Source Type: Journal    
DOI: 10.1111/jhn.12441     Document Type: Article

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