Experiential learning in international business education

Journal of Teaching in International Business

Volumn 16, Issue 2, 2005, Pages 7-25

  Paul, Pallab ^a   Mukhopadhyay, Kausiki ^a  

^a UNIVERSITY OF DENVER   (United States)

Author keywords

Course Curriculum Facilities; Experiential learning; International Business Education; Pedagogy

Indexed keywords

EID: 85011497717     PISSN: 08975930     EISSN: 15286991     Source Type: Journal    
DOI: 10.1300/J066v16n02_02     Document Type: Article

References (72)

1. Alon, I. (2003), –Experiential Learning in International Business via the World Wide Web,— Journal of Teaching in International Business, 14, 2/3: 79-98.
2. Anderson, E.J. (1997), –Active learning in the lecture hall,— Journal of College Science Teaching, 26 (5): 428-429.
3. Benbunan-Fich, R., H.R. Lozada, S. Pirog, R. Priluck, and J. Wisenblit (2001), –Integrating information technology into the marketing curriculum: A pragmatic paradigm,— Journal of Marketing Education, 23 (1): 5-15.
4. Benjamin, L.T. Jr. (1991), –Personalization and active learning in the large introductory Psychology class,— Teaching of Psychology, 18 (4): 68-74.
5. Bobbitt, L.M., S.A. Inks, K.J. Kemp, and D.T. Mayo (2000), –Integrating marketing courses to enhance team-based experiential learning,— Journal of Marketing Education, 22 (1): 15-24.
6. Chaharbaghi, K. and R. Cox (1995), –Problem-based learning: Potential and implementation issues,— British Journal of Management, 6: 249-256.
7. Chaney, L.H. and Martin, J.S. (2000), Intercultural business communication, Englewood Cliffs, NJ: Prentice Hall.
8. Cheney, R. (2001), –Intercultural business communication, international students, and experiential learning,— Business Communication Quarterly, 64, no. 4, 90-104.
9. Chickering, A.C., and Z.F. Gamson (1987), –Seven principles for good practice in undergraduate education,— from a pamphlet based on material in The Wingspread Journal, Racine, WI: The Johnson Foundation.
10. Chonko, L.B. and M.J. Caballero (1991), –Marketing madness, or how marketing departments think they are in two places at once when they are not anywhere at all (according to some),— Journal of Marketing Education, 13 (Spring): 14-25.
11. Cooper, M.J. and T.W. Loe (2000), –Using the theory of constraints' thinking processes to improve problem-solving skills in marketing,— Journal of Marketing Education, 22 (2): 137-146.
12. Cotner, J., R. Jones and R. Kashlak (2004), –Effectively Integrating an International Field Study into the EMBA Curriculum,— Journal of Teaching in International Business, 15, 1: 5-20.
13. Cross, E.Y. (2000), Managing Diversity-The Courage to Lead, Westport, CT: Quorum Books.
14. Cunningham, A.C. (1995), –Developing marketing professionals: What can business schools learn?— Journal of Marketing Education, Summer: 3-9.
15. Dabbour, K.S. (1997), –Applying active learning methods to the design of library instructions for a freshman seminar,— College and Research Libraries, 58 (7): 299-308.
16. Daly, S.P. (2001), –Student-Operated Internet Businesses: True Experiential Learning in Entrepreneurship and Retail Management,— Journal of Marketing Education, 23 (3): 204-215.
17. Deckinger, E.L., J.M. Brink, H. Katzenstein, and L.H. Primavera (1990), –How can advertising teachers better prepare students for entry-level advertising agency jobs?— Journal of Advertising Research, 29 (6): 37-46.
18. Dommeyer, C. (1986), –A comparison of the individual proposal and the team project in the marketing research course,— Journal of Marketing Education, 8 (Spring), 30-38.
19. Ducoffe, R.H. and S.J. Ducoffe (1990), –Tips from top advertising executives: Implications for advertising education,— Journal of Marketing Education, 12 (Spring): 52-58.
20. Floyd, C.J. and M.E. Gordon (1998), –What skills are most important? A comparison of employer, student and staff perceptions,— Journal of Marketing Education, 20 (1): 103-109.
21. Gaidis, W. and J.C. Andrews (1991), –An experiential approach for integrating ethical analysis into marketing coursework,— Journal of Marketing Education, 13 (Summer): 3-9.
22. Gentry, J.W. (1990), –What is experiential learning?— In J.W. Gentry (ed.) Guide to Business Gaming and Experiential Learning, East Brunswick, NJ: Nichols/GP Publishing, 9-20.
23. Gilbert, F.W., P.J. Prenshaw, and T.T. Ivy (1996), –A preliminary assessment of the effectiveness of creativity training in marketing,— Journal of Marketing Education, 18 (Fall): 46-56.
24. Goby, V.P. and J.H. Lewis (2000), –Using experiential learning theory and the Myers-Briggs type indicator in teaching business communication,— Business Communication Quarterly, 63, no. 3, 39-48.
25. Goldratt, E. (1990), What is this thing called theory of constraints and how should it be implemented? Croton-on-Hudson, NY: North River Press.
26. Graeff, T.R. (1997), –Bringing reflective learning to the marketing research course: A cooperative learning project using intergroup critique,— Journal of Marketing Education, 19 (Spring): 53-64.
27. Granitz, N.A. (2001), –Active Learning and Morality: Incorporating Greater Meaning into Marketing Education,— Marketing Education Review, 11 (Summer): 25-41.
28. Gremler, D.D., D.K. Hoffman, S.M. Keaveney, and L.K. Wright (2000), –Experiential learning exercises in services marketing courses,— Journal of Marketing Education, 22 (1): 35-44.
29. Hamer, L.O. (2000), –The additive effects of semistructured classroom activities on student learning: An application of classroom-based experiential learning techniques,— Journal of Marketing Education, April, 22 (1), 25-34.
30. Helms, M.M., D.T. Mayo and J.T. Baxter (2003), –Experiential Learning: The Benefits of Trade Shows for Marketing Students and Faculty,— Marketing Education Review, 13 (Fall): 17-25.
31. Hess, D.J. (1994), The whole world guide to culture learning, Yarmouth, ME: Intercultural Press, Inc.
32. Johnson, D.W., R.T. Johnson, and K.A. Smith (1991), Active learning: Cooperation in the college classroom. Edina, MN: Interaction. Kaynama, S.A. and G. Keesling (2000), –Development of a web-based Internet marketing course,— Journal of Marketing Education, 22, no. 2: 84-89.
33. Kelly, C.A. and R.M. Gaedeke (1990), –Student and employer evaluation of hiring criteria for entry-level marketing positions,— Journal of Marketing Education, 12 (Fall): 64-71.
34. Koch, A.J. (1997), –Marketing curriculum: Designing its new logic and structure,— Journal of Marketing Education, 19 (Fall): 2-16.
35. Kolb, D.A. (1984), Experiential learning: Experience as the source of learning and development, Englewood Cliffs, NJ: Prentice Hall.
36. Lamb, C.W., S.S. Shipp, and W.C. Moncrief, III (1995), –Integrating skills and content knowledge in the marketing curriculum,— Journal of Marketing Education, 17 (summer): 10-19.
37. Lamont, L.M. (2001), –Enhancing Student and Team Learning with Interactive Marketing Simulations,— Marketing Education Review, 11 (Spring): 45-55.
38. Lamont, L.M. and K. Friedman (1997), –Meeting the challenges to undergraduate marketing education,— Journal of Marketing Education, 19 (Fall): 17-30.
39. Lawson, D.J. (1995), –Active-learning exercise for consumer behavior classes,— Teaching of Psychology, 22 (10): 200-202.
40. Lawson, D.J., D.S. White, and S. Dimitriadis (1998), –International business education and technology-based active learning: Student-reported benefit evaluations,— Journal of Marketing Education, 20 (2): 141-148.
41. Lewis, L.H. and C.J. Williams (1994), –Experiential learning: Past and present— in Experiential learning: A new approach, edited by J. Lewis and R.A. Caffarella, 5-16, San Francisco: Jossey-Bass.
42. Malhotra, N.K., A. Tashchian, and A.K. Jain (1989), –The project method approach: An integrated teaching tool in marketing research,— Journal of Marketing Education, 11 (Summer): 32-40.
43. McCorkle, D.E., J. Reardon, J.F. Alexander, N.D. Kling, R.C. Harris, and R.V. Iyer (1999), –Undergraduate marketing students, group projects, and teamwork: The good, the bad, and the ugly?— Journal of Marketing Education, 21 (2): 106-17.
44. McIntyre, R.P. (1993), –An approach to fostering creativity in marketing,— Marketing Education Review, 3 (Spring): 33-36.
45. McKeachie, W.J. (1980), –Improving lectures by understanding students' information processing,— in New Directions for Teaching and Learning: No. 2. Learning, cognition and college teaching, edited by W.J. McKeachie, 25-36, San Francisco: Jossey-Bass.
46. Moon, M.A., J.T. Mentzer, R.C. Rizenstein, and R.B. Woodruff (1998), –A customer value-based approach to MBA marketing education,— Journal of Marketing Education, 20 (1): 53-62.
47. O'Banion, T. (1997), A learning college for the 21st century, Washington, DC: American Association of Community Colleges.
48. O'Hara, B.S. and T.R. Shaffer (1995), –Details and student perceptions of an experiential program for personal selling and purchasing classes,— Journal of Marketing Education, 17 (Spring): 41-49.
49. Paul, P. and K. Mukhopadhyay (2003), –The Impact of International Travel Component of the Executive MBA Curriculum on Participant Learning,— Marketing Education Review, 13, 3: 1-16.
50. Paul, P. and K. Mukhopadhyay (2001), –Using information technology for active learning in international business education,— Marketing Education Review, 11, 3: 81-89.
51. Perry, N.W., M.T. Huss, B.D. McAuliff and J.M. Galas (1996), –Active-learning approach to teaching the undergraduate Psychology and Law course,— Teaching of Psychology, 23 (4): 76-81.
52. Peterson, R.M. (2001), –Course Participation: An Active Learning Approach Employing Student Documentation,— Journal of Marketing Education, 23 (3): 187-194.
53. Pharr, S. and L. Morris (1997), –The fourth-generation marketing curriculum: Meeting AACSB's guidelines,— Journal of Marketing Education, 19 (Fall): 31-43.
54. Ramocki, S.P. (1994), –Is it time to teach creativity throughout the marketing curriculum?— Journal of Marketing Education, 16 (Summer): 15-25.
55. Razzouk, N.Y., V.A. Seitz, and E. Rizkallah (2003), –Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course,— Marketing Education Review, 13 (Summer): 35-41.
56. Saunders, P. (1997), –Experiential learning, cases, and simulations in business communication,— Business Communications Quarterly, 60 (1), 97-113.
57. Schon, D.A. (1987), Educating the reflective practitioner: Toward a new design for teaching and learning in the professions. San Francisco: Jossey-Bass
58. Scott, J.D. and N.T. Frontczak (1996), –Ad executives grade new grads: The final exam that counts,— Journal of Advertising Research, 36 (2), 40-47.
59. Seitz, V.A. and N. Razzouk (2002), –Teaching Retailing and Merchandising: An Experiential Approach,— Marketing Education Review, 12 (Spring): 53-60.
60. Shakarian, D.C. (1995), –Beyond lecture: Active learning strategies that work,— Journal of Physical Education, Recreation and Dance, 66 (5-6): 21-24.
61. Siegel, C.F. (2000), –Introducing marketing students to business intelligence using project-based learning on the World Wide Web,— Journal of Marketing Education, 22 (2): 90-98.
62. Smith, L.W. and D.C. Van Doren (2004), –The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective,— Journal of Marketing Education, 26 (1): 66-74.
63. Strauss, J.S. and R.D. Frost (1999), –Selective instructional technology media for the marketing classroom,— Marketing Education Review, 9 (1).
64. Swift, C.O. and L. Denton (2003), –Cross-Cultural Experiential Simulation in the Global Marketing Classroom: Bafa-Bafa and Its Variants,— Marketing Education Review, 13 (Fall): 41-51.
65. Titus, P.A. (2000), –Marketing and the creative problem-solving process,— Journal of Marketing Education, 22 (3): 225-235.
66. Titus, P.A. and S.M. Petroshius (1993), –Bringing consumer behavior to the workbench: An experiential approach,— Journal of Marketing Education, 15 (Spring): 20-30.
67. Walters, G.A. and S.E. Marks (1981), Experiential learning and change: Theory, design and practice, New York, NY: John Wiley.
68. Williams, D.L., J.D. Beard and J. Rymer (1991), –Team projects: Achieving their full potential,— Journal of Marketing Education, 13 (Summer): 45-53.
69. Wolfe, J., and J.B. Keys (eds.) (1997), Business simulations, games, and experiential learning in international business, New York, NY: International Business Press.
70. Wright, L.K., M.J. Bitner, and V. Zeithaml (1994), –Paradigm shifts in business education: Using active learning to deliver services marketing content,— Journal of Marketing Education, 16 (3): 5-19.
71. Wright, L.K., M.J. Bitner, and V. Zeithaml and C.H. Lovelock (1999), Principles of service marketing and management instructor's resource manual, Upper Saddle River, NJ: Prentice Hall.
72. Young, M.R. (2002), –Experiential Learning=Hands-On+Minds-On,— Marketing Education Review, 12 (Spring): 43-51.